Objective
As part of the Local Love campaign, a collection of 6 custom designs need to be created for Boulevard Brewing that are fresh, fun, and versatile. These designs will incorporate a mix of styles, colors, and typography to produce unique looks that resonate with a diverse audience and are perfect for various apparel items, including t-shirts, hats, tote bags, and more.
Solution
A collection of custom vector artwork has been crafted to showcase the vibrant essence of Boulevard Brewing. Among the standout pieces is a detailed illustration of the iconic Boulevard Brewing building, which beautifully represents the heart of the brand. In addition, several designs inspired by sporty aesthetics have been included, capturing a lively and dynamic style that embodies the energetic spirit of Boulevard Brewing.