Objective
To create an innovative and eye-catching packaging concept design for a canned mimosa drink that captures the essence of a fun, vibrant, and fruity aesthetic. This design will not only reflect the lively and refreshing nature of the beverage but will also engage and attract consumers who are looking for a delightful and indulgent drink experience. The packaging will aim to evoke feelings of celebration and enjoyment, making it the perfect choice for social gatherings and special occasions.
Solution
Developed five distinct flavor variations for the Bubbly Bliss brand, each inspired by vibrant fruit colors to enhance visual appeal. The packaging incorporates lively hues and bubbly accents, effectively highlighting the effervescent nature of the drink while reinforcing the brand's identity and inviting consumers to indulge in a refreshing experience.